Surfacants:
Also known as surface active agents, surfactants are necessary for the lathering, cleaning, and degreasing effects of a shampoo. Shampoos usually contain a mix of surfactants, artfully combined to create the right balance.
Preservatives:
The main function of preservatives is to prevent microbial growth and to ensure a long shelf life. When it comes to preservatives, none are truly good for your hair. And while preservative systems are a necessary component of most personal care products (such as shampoos) some are worse than others.
Active and other Ingredients:
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Fragrance:
The fragrance of one shampoo is created by a mix of artificial fragrances (smells). The fragrance is added to attract the consumers, as people like their hair to smell nice!
Color:
In basic shampoos, color is added for decorative purposes only, and is unnecessary for functionality.
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